If you are owner of a web site, you should think for Search Engine Optimization. It is time consuming job and need patience but in the long run Search Engine Optimization is the most beneficial thing for your web site. It gives life to your web site on cyber net and keeps your web site working for you.
Search Engine Optimization is a name of few simple processes that brings your web site on top of search engines for desired keywords but these simple processes need a deep thought and continuous planning. Unplanned efforts without having corrected thinking will lead your web site to no where.
At least following aspects are must to think about before starting Search Engine Optimization and even during Search Engine Optimization process.
1. Target Market
It is important to be specific about your target market, instead of trying to spread your web site globally, if you can not provide services globally.
2. Target Audience
You should know about the audience of your web site, their age limits, gender, demography etc
3. Target sales
It is important to set your objective. This is easy. First set your expected monthly sales in some given time, say after six monthly. Based on that you can decide how many inquiries you need per month and that will give you idea for visitor per month for the site and searches per month
4. Relevant Keywords
Points mentioned above will help in deciding your correct keywords. This is not necessary that these are the most popular keywords on the net but should be relevant to your web site and your business.
5. Web site design
Design must reflect your business and personality of the organization. So that once a visitor comes to site, he/she should get interest in your web site.
6. Site content
Content is king. Make sure that visitor must get required information from your web site
7. Community awareness
Relevant messages, comments, articles are very important part of Search Engine Optimization. Its viral marketing sort of thing, spread your web site very quickly on cyber space.
8. Analysis
Without proper analysis, Search Engine Optimization may result in vain. It is very important to analyze results monthly if not possible weekly. Analysis should include visits, searches, sales and comments from community.
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