Monday, October 27, 2008

Basis of Search Engine Optimization

This is in continuation to our previous article in which we discussed what a web site owner should know about search engine optimization and told in detail what are the main steps in search engine optimization. Now we would like to discuss why a web master need search engine optimization. Search engine optimization is simply an effort to replace normal marketing and sales efforts. It’s like you are hiring some one to do your on line sales.

Main objective of Search engine optimization is to have more sales on site. However search engine optimization results can be divided in phases like:

1. Indexing on Search engines

2. Page rank

3. Ranking of keywords

4. Increase in unique visitors visiting site

5. Increase in search on most relevant keywords

6. Increase in Sales

We can further divide Search engine optimization in phases as per results and working procedure.

There are several steps in Search engine optimization but these can be group together in

1. Analysis and reporting

2. Network Building

3. Link Building

4. Research

Here we can use Network building for Increase in unique visitors visiting site, Increase in search on most relevant keywords and finally Increase in Sales. Similarly link building is important for Page rank ranking of keywords.

Search engine optimization procedures are not difficult but need very close and regular analysis and timely decisions to avoid wastage of efforts and to get required results in shortest possible time.

Search engines keep changing their algorithm to rank sites so research is one of the most important aspect of Search engine optimization and any organization or individual involved in search engine optimization can not bring required results if they are out of touch from recent trends in search engine optimization.

There are lots of resources available to keep yourself equipped with latest trends and information related to Search Engine optimization. However brain storming is must to have right decision.


Wildnet Technologies said...

wow, awesome post, I was wondering how to cure acne naturally
it is important to know that while some techniques are clear and above board, many of them are completely unethicalSEO Companies India

Web development company said...

Inforlinx is leading web development company is providing solutions in Web applications, mobile application development . Inforlinx (web development company) has more than 10 years experience in delivering web development solutions.

Web Design Company in Saudi Arabia said...

This is really an interesting blog. Thanks for sharing with us. Web designing Dammam

SyrupTechnologies said...

Website designing is an intellectual process as lot of brain work is required to be published on the website but your job is not over by just giving the material,you have to see that web designers really put hard efforts to make an extra ordinary website for your company. To build a website you just give a web designer all the relevant material which is required in it.

inquitech said...

Good job
Professional business web design

Small business website houston

kk said...

Multimedia Flash website design dallas ensures maximum penetration with higher acceptance levels. We bring together the best in multimedia technologies so that you stay a creative step ahead of your competition. Flash website design dallas Design Multimedia Presentation, CD Presenataion, Academic Software, Online Educational Software, Web Design and hosting of educational software, Home Schooling Software and Commercial Software.Now our service is in online 24 hour and 7 day's on a week for you please don't forget to bookmark this

Sonika Mishra said...

The information is very useful! Thank you for sharing the information! Keep up the great works ! Website Design India

Tom said...

I really like how your class timings of your blog. I enjoyed reading your blog and it is both instructional and interesting.Thanks!
developpement web

Rajdeep Singh said...

Thanks for making me more aware about the SEO activities and the key steps involved in it. This really elevated my knowledge on SEO.
Web Application Development Company India

Vinod Kumar said...

Thank you sharing this information thank you.Come back again for more interesting stuffs like one you got earlier! Bulk SMS India

Deeksha Housing said...

Thanks so much for this helpful information come back again for more interesting information…Keep it up
Builders in Agra

Neha Sharma said...

Nice blog! Very interesting and informative post….Thank's for sharing such a nice information….Keep it up!!! Website Designing in Agra

JAK Technology said...

such a impressive Web Design & Development thanks for share this remarkable post of Web Design & Development.

Dubai SEO Company