Basis of Search Engine Optimization

This is in continuation to our previous article in which we discussed what a web site owner should know about search engine optimization and told in detail what are the main steps in search engine optimization. Now we would like to discuss why a web master need search engine optimization. Search engine optimization is simply an effort to replace normal marketing and sales efforts. It’s like you are hiring some one to do your on line sales.

Main objective of Search engine optimization is to have more sales on site. However search engine optimization results can be divided in phases like:

1. Indexing on Search engines

2. Page rank

3. Ranking of keywords

4. Increase in unique visitors visiting site

5. Increase in search on most relevant keywords

6. Increase in Sales

We can further divide Search engine optimization in phases as per results and working procedure.

There are several steps in Search engine optimization but these can be group together in

1. Analysis and reporting

2. Network Building

3. Link Building

4. Research

Here we can use Network building for Increase in unique visitors visiting site, Increase in search on most relevant keywords and finally Increase in Sales. Similarly link building is important for Page rank ranking of keywords.

Search engine optimization procedures are not difficult but need very close and regular analysis and timely decisions to avoid wastage of efforts and to get required results in shortest possible time.

Search engines keep changing their algorithm to rank sites so research is one of the most important aspect of Search engine optimization and any organization or individual involved in search engine optimization can not bring required results if they are out of touch from recent trends in search engine optimization.

There are lots of resources available to keep yourself equipped with latest trends and information related to Search Engine optimization. However brain storming is must to have right decision.

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What you know before going for Search Engine Optimization

If you are owner of a web site, you should think for Search Engine Optimization. It is time consuming job and need patience but in the long run Search Engine Optimization is the most beneficial thing for your web site. It gives life to your web site on cyber net and keeps your web site working for you.

Search Engine Optimization is a name of few simple processes that brings your web site on top of search engines for desired keywords but these simple processes need a deep thought and continuous planning. Unplanned efforts without having corrected thinking will lead your web site to no where.

At least following aspects are must to think about before starting Search Engine Optimization and even during Search Engine Optimization process.

1. Target Market

It is important to be specific about your target market, instead of trying to spread your web site globally, if you can not provide services globally.

2. Target Audience

You should know about the audience of your web site, their age limits, gender, demography etc

3. Target sales

It is important to set your objective. This is easy. First set your expected monthly sales in some given time, say after six monthly. Based on that you can decide how many inquiries you need per month and that will give you idea for visitor per month for the site and searches per month

4. Relevant Keywords

Points mentioned above will help in deciding your correct keywords. This is not necessary that these are the most popular keywords on the net but should be relevant to your web site and your business.

5. Web site design

Design must reflect your business and personality of the organization. So that once a visitor comes to site, he/she should get interest in your web site.

6. Site content

Content is king. Make sure that visitor must get required information from your web site

7. Community awareness

Relevant messages, comments, articles are very important part of Search Engine Optimization. Its viral marketing sort of thing, spread your web site very quickly on cyber space.

8. Analysis

Without proper analysis, Search Engine Optimization may result in vain. It is very important to analyze results monthly if not possible weekly. Analysis should include visits, searches, sales and comments from community.

Website Development

How to promote your Blog

1. Write Well and Write Often

Frequently updating your blog with useful content is the first step to building your blog's audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal.

2. Submit Your Blog to Search Engines

Get on the radar screen for the popular search engines such as Google and Yahoo! by submitting your blog's URL to them. Most search engines provide a 'Submit' link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results.

3. Use and Update Your Blogroll

By adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It's an easy way to get the link to your blog in front of many readers on other blogs.

4. Harness the Power of Comments

Commenting is a simple and essential tool to increase your blog's traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.

5. Syndicate Your Blog's Content with an RSS Feed

Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.

6. Use Links and Trackbacks

Links are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them.

7. Tag Your Posts

It takes a few extra seconds to add tags to each of your blog posts, but it's worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines.

8. Submit Your Posts to Social Bookmarking Sites

Taking the time to submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog.

9. Remember Search Engine Optimization

When you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don't overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google's search entirely.

10. Don't Forget Images

Images don't just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.

11. Consider Guest Blogging

Guest blogging can be done when you write a guest post on another blogger's blog or when another blogger writes a guest post on your blog. Both methods are likely to increase traffic as your blog will be exposed to the other blogger's audience. Many of the other blogger's readers will visit your blog to see what you have to say.

12. Join Forums, Web Rings or Online Groups

Find online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals. Add a link to your blog in your signature line or profile, so each time you post on a forum or participate in another online network, you're indirectly promoting your blog. Chances are many people will click on that link to learn more about you.

13. Promote Outside Your Blog

Promoting your blog shouldn't stop when you step outside the blogosphere. Add your blog's URL to your email signature and business cards. Talk about it in offline conversations. It's important to get your name and your blog's URL noticed offline, too.

14. Nominate Yourself and Other Blogs for Blog Awards

There are a number of blog awards given out throughout the year. Nominating yourself and other blogs and bloggers can draw attention to your blog and drive traffic to it.

15. Don't Be Shy

The most important part of the blogosphere is its community and much of your success as a blogger will be tied to your willingness to network with that community. Don't be afraid to ask questions, join conversations or just say hi and introduce yourself. Don't sit back and hope the online world will find you. Speak out and get yourself noticed

www.PntGlobal.com

Reference: About.com

Web Design and Development

Web design and development is somewhat old topic now. People are well aware about these. However the importance of these topics is still there as there are advances in both web design and development very frequently. Those who are involved in web design and development should aware of what are the latest trends in both web design development.

In order to keep abreast with the latest trends most beneficial is to have registered on few good related forums.

Then study of related blogs is also worth and should be given some time daily.

Reading magazines containing web design and development related article is the most important thing to keep learning new trends in Web Design and Development

If we go through the history of web design and development:

· The first page uploaded on a web server was just a simple document with black text.

· In late 1990s, websites were designed using colors and text effects.

· Then came the trend of making interactive sites means making visitors to give their inputs to site directly

· Use of HTML, DHTML and Flash was started to create website designs.

· Then came CSS as the table based design was good but it had some limitations; lots of codes to write and implement style on each and every object on the web pages. Solution was introduced in shape of CSS (Cascading Style Sheet). CSS is the latest trend in web design. There are no tables to draw. You can use the div tag to assign styles to any object or component on the web pages

Still new trends are coming up to make websites more efficient and user friendly.

Source:

Shahid H. Qadri is internet consultant and affiliated with www.pntglobal.com which is web site designing and development company.

Ecommerce solution for under developed countries

Internet today is filled with million of web sites and mainly ecommerce based web sites for single product sales to thousands of products on a single site. Then there are different kinds of services available for sale on web sites using similar ecommerce solution.
It is assumed wrongly that ecommerce solutions are best suited for business in developed countries only due to their economy and more buying power.
In fact we see ecommerce solution, its cost and benefits, we will find that ecommerce solutions are more beneficial for under developed countries.
Mostly in underdeveloped businesses find it difficult to get access to bigger markets and web site is the easiest, cost effective and efficient way to reach global markets and introduce your products on comparatively much lower prices than in developed countries.
Also as developed countries has more buying power, it is more likely that they will come to your site and purchase your products as compared to local clients visiting your shop.
Also in developed countries almost every one has credit card so it’s more likely that person visiting from other country make online shopping.
Developed country entrepreneurs may reach business in under developed countries and may have tie with them by helping them ecommerce solutions for their existing offline businesses.
Good web design and development company with proven track record for ecommerce development and ecommerce solution is required for ecommerce development but above all sound business skills is required to plan your ecommerce based web site development.

Ecommerce based web sites should have at following features:

1. Aesthetically good looking site

2. Easy to navigate

3. Good products display

4. Easy to buy

5. Easy to process payment

6. Reliable for payment processing

Source:

Shahid H. Qadri is internet consultant and affiliated with www.pntglobal.com which is web site designing and development company.

Is Sitemaps Important?

A sitemap is a representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

While some developers argue that site index is a more appropriately used term to relay page function, web visitors are used to seeing each term and generally associate both as one and the same. However, a site index is often used to mean an A-Z index that provides access to particular content, while a site map provides a general top-down view of the overall site contents.

Benefits of sitemaps

Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses Adobe Flash or JavaScript menus that do not include HTML links.

Most search engines will only follow a finite number of links from a page, so if a site is very large, the site map may be required so that search engines and visitors can access all content on the site.

Google Sitemaps are most popular to use, so web developers can publish lists of links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The sitemap files can then be used to indicate to a web crawler how such pages can be found.
Since MSN, Yahoo, Ask, and Google use the same protocol, having a sitemap lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a sitemap is still the best insurance for getting a search engine to learn about your entire site.

XML sitemaps have replaced the older method of "submitting to search engines" by filing out a form on the search engines submission page. Now web developers submit a sitemap directly, or wait for search engines to find it.

www.PntGlobal.com

Reference: Wikipedia

How to check is your site effective or not?

Whether it is ecommerce site or cooperate entity. It is important to know the effectiveness of your web site. People often don’t care about their web site if it is not generating any revenue but one should understand that revenue is not the only objective for any business. There are some long term objectives as well and among those objective reputation of the organization is the most important. Web site is the best tool to create reputation of your organization. Web site reflects the core identity of any organization and therefore it is important to know the effectiveness of your web site.

To know the effectiveness of your organization’s web site here are few tips to do. These will help you calculate the number of visitors interested in your web site and what they think about your web site.

1. Feedback form
2. Signup for Newsletters
3. Signup for email ids (if you are running a kind of portal)
4. Blogs
5. Forums
6. Polls
7. Google Analytic
8. Adsense (It not only generate revenues but also help knowing visitors trend)
9. Analysis of Raw Log file

Analysis of raw log file is the most important thing and one should know how to analyze raw log files. There are different software available to read log files and many of these are free. These raw files help in knowing the demography of your visitors. Sites from which your site accessed. Keywords used to access your site and lot more including visitors trend.

This is important to keep your site updated and know the feed back of visitors through above mentioned mechanism and then again update the site accordingly so the people keep visiting your web site.

Note Web site is your organization’s on-line personality.

Web Development

Web Development

Website Development requires an evolving explanation, as it is a product of numerous contributions by individuals, corporations, and technologies. It uses aspects of Web design that is one example of a Web application that are components of Web development, all affected by changes made to the Internet. These collaborated efforts are constantly modifying elements of developmental aspects. The process encompasses the combination of chronology while simultaneously adapting and incorporating the changing applications of contributions.

The creation of a website includes a base platform that exits from various computer languages that can range from HTML, XML, ASP, and PHP. These languages may support programs or software such as JavaScript, CGI, FLASH, RSS, or ZEND OPTIMIZER, that increase the level of dynamic capabilities within a given website. The technical aspects also include degrees of creativity pertaining to the applications of technologies and content. The integration of the produced document (website) with hosting and an assigned IP (IP address) results in accessibility.

Website development encompasses the documental production aspect of a website while incorporating legitimate processes of search engine optimization, marketing, and business. Percentages of these applications are used by personal, commercial, and educational platforms.

Increasing the accessibility of information contained in a given website, Search Engine Optimization is a detailed process that strives to return favorable search term results in search engines. Marketing is an element implementing the distribution and retrieval of information, products, services, or goods. Ranging from product to commercial definitions, Business contributes to a summary of website development. Tools and resources are critical means incorporating elements involving website development.

Web Development

Reference:Wikipedia.com